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Recruitment software supports recruiters in many ways. From secure record storage, to creating an audit able compliance trail- there is hundreds of ways HRMS Software in Saudi Arabia has improved the efficiency and profitability of recruitment consultants. But when it comes to the most important recruitment function of all, many consultants think software is little help. We are of course talking about lead acquisition.
Lead acquisition is commonly regarded as the realm of the consultant- a realm where software has little bearing on the business outcome. Lead Acquisition is how consultants earn their keep- and their commission. It is a task that is solely achieved through the dogged determination and characteristic charm of the recruitment consultant.
The Role of Software in Lead Acquisition
But is this still the case within modern recruitment firms? Can recruitment software support consultant lead acquisition?
One of most important factors in using your recruitment software to support lead acquisition is record and correspondence storage. Modern recruitment software can help consultants by keeping correspondence in a centralized and secure system. But in order to get the benefits of a fully featured Recruitment Software , recruitment firms must get buy-in from their consultants.
In many firms some consultants will use spreadsheets or keep track of lead information outside of the system. This is detrimental to lead acquisition for two key reasons:
First, all data in a recruitment is relational. This means it is much easier to spot trends- what is working and what isn’t- by looking at the data your recruitment compiles. Cold calling leads, for example, may yield little success, but a follow up call after an email campaign may be a much more successful lead acquisition tactic. This trend could be quite difficult to spot if you are using multiple systems for different activities.
Second, team trends and targets are much harder to manage if the information is not in a unified place. The more data that is stored in your HR Software , the more powerful it becomes- so it is crucial that consultants buy in to the system and use it as the only source of lead storage.
So, if we hold that the best place to store data in your recruitment, then creating accurate target lists for lead acquisition is much easier. Consultants and managers can analyze the data to see which lead acquisition tactics work well and which don’t. Target lists can then be built based on successful tactics and segmented by appropriate verticals or industry.
While it’s important to recognize that recruitment software plays very much a supporting role in lead acquisition- it can add tremendous value when you have buy in from your consultants.
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