BI#1 Microstrategy Consulting services is a data management platform that consumes data, organizes it, and provides many functionalities. For digital marketers, it caters to online activity behavior, purchasing data, marketing campaign data, third-party enrichment data, and so on.
BI#1 Microstrategy Consulting services
The core functionality of Microstrategy Consultant is to match user profiles from multiple sources to build market segments. This creates the necessary bridge between the marketing technology ecosystem of CRM (Customer Relationship Management), e-commerce, CMS (Content Management System), marketing automation, and the advertising technology ecosystem of data exchange, SSP (Supply-side Platform), DSP(Demand-side Platform), and publishers.
Most companies use DPM to address the two main issues of targeted media and buying. One of the most valuable skills in digital marketing is the ability to target the right audience by relating behavioral segments to purchasing platforms derived from analyzing online user profiles. Data visualization solutions allows users to take advantage of analytics and tracking capabilities needed to optimize ad spend. Through cross-channel and attribution modeling, the results provide significant savings for advertisers who tend to overspend on their budget.